Brand Strategist & Semiotician

SundariSheldon

I decode culture to help brands navigate what's next.

I have a keen eye for culture and a unique ability to forecast the future. I started my career in modeling during the pandemic, traveling for work while completing school online.

After transitioning into the realm of cultural insights, I brought my expertise in semiotics, trend research, and brand strategy to market research agencies, where I helped brands decode current trends and predict what's next. Now freelancing, I continue to work with brands and individuals.

I'm also the author of "Rulebook From a 21-Year-Old Semiotician (Purposefully Pretentious)".

Adidas
Amazon
Lululemon
Samsung
Twitch
Based in NYC & SF
Keep your finger on the pulse of culture
Decoding trends & forecasting futures
Brand strategy through a semiotic lens
Cultural insights for forward-thinking brands
Keep your finger on the pulse of culture
Decoding trends & forecasting futures
Brand strategy through a semiotic lens
Cultural insights for forward-thinking brands